Social media is huge and it’s constantly growing. It isn’t just for keeping in touch with friends and family now as it was in the past; it’s also a very useful tool for businesses. Businesses around the world have realized just how much of an impact social media has made for them and how it has benefited them.
1. Helps you to understand your target audience.
As a business, it is important to know your target audience and to understand their wants and needs. With social media, you are able to send your message to a specific audience or a specific demographic. For example, in social media networks such as Twitter or FaceBook, you are able to specific the age, gender, location, and even the interests of the audience that you want to target. So, if you want to send out a message to an audience that speaks Spanish and loves pet, this would benefit your business.
2. Improves customer service.
Social media is usually the first place people now days will look when trying to contact your customer service department. This is where your customers can contact you with pre-sales questions or support questions.
Leaving a customer question or comment unanswered will only make your business look unprofessional, so it is important to always answer those questions and to reply back to comments. It’s crucial that you are visible on your social networks. Also, customers are always happy when they get a reply back in real-time. It shows that you not only acknowledge your customers, but also that you care and are genuinely interested in helping them.
3. Social media drives business and increases sales.
According to Crowdspring, 42% of small businesses received sale leads through just FaceBook alone. With that being said, 61% of business owners gained new customers, while 65% stayed in contact with their current customers.
So, is it worth a shot to try social media for your business? It sure is! It might start off slow at first, but over time, you’ll begin to see more traffic and more sales!